Posted in Digital Marketing | General Guides & Tips By on the 25.01.2021
A picture is worth more than 1,000 words. It’s a well-worn cliché, but in digital marketing, it’s 100% true.
Whether it’s for your blog, website, or social media posts, having the right picture to convey your message can make all the difference. Lucky for you, you can now get a host of pictures for free! Here’s a list of 32 top picks that should meet your needs no matter the subject matter or industry you’re in.
Unsplash is one of the main sources of free images right now. With over 200,000 photographers uploading their work to the site and collaborations with Trello, BuzzFee...
Posted in Digital Marketing | General Guides & Tips By on the 27.08.2019
Like most entrepreneurs and marketers, you’re trying to make your business grow online.
If you’re trying to compose a digital marketing team to help you with that, it pays to know the different roles you’ll need to make sure your online presence is as effective as possible. And, yes, having a good Social Media Manager and Community Manager, is crucial for that. Why? Let’s get into it.
The Strategist, and the Brand Voice:
The best way to understand the differences between the two is to look at it this way:
The Social Media Manager = Strategist.
Community Manager = A brand ambassador.
Posted in General Online Marketing Methods and Strategies By on the 06.07.2019
You’ve heard it being blasted all over the place: “If you have a business you need to be online”. Truer words were never spoken. However, the question is… How present on social media do you need to be and do you need to be on every social media platform?
This post is the first of a three part series which will help you make better strategic decisions when trying to understand your audience and define where you should put your marketing efforts to better communicate to it.
What’s your problem?
If you’re like most business owners and marketers, you’ve equipped your shiny website with all the so...
Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.05.2019
Most of you won’t read this article until the end. I don’t take it personally (wait until I find you!). It’s not because I’m a bad writer (I’m hardly any good!) nor is the topic boring (how can anything related to the killer combo of business and digital be boring?).
The reason is that we’re very different creatures than what we were a decade or two ago.
And we became who we are – disrupted-having-lower-than-the-dead-sea-attention-span because digital changed everything.
It changed everything for us as individuals (and that’s why you might not survive this article) and it changed everything for us as brand owners and promoters.
Posted in Web Development By on the 09.04.2019
As a business owner, you know the importance of owning a website. After all, these days, if you’re not online, well … you’re nowhere really.
But, what nobody talks about, is how much of a pain it can be to maintain said website. If you’re tearing your hair out every time you open your CMS (Content Management Systems like WordPress, Drupal, etc.) don’t worry, you’re not alone. Here are the leading website maintenance problems other brave managers and entrepreneurs are facing:
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 09.01.2019
No better time than now to make sure your website is up to date and includes some of the basics (and not). Whether it’s a new or old website, one that is under construction, here’s a small list of questions you should ask yourself about it.
Posted in Quantum By Sara Ramsamy on the 17.12.2018
Hello fellow readers, so, let’s start like this: I’m not a copywriter nor a blogger and this is my second blog (I’ve never published the first one). I’ve been a Community Manager for more than a year now and I wanted to give you a glimpse of the followers I deal with on a … well, daily basis.
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.11.2018
The online marketing world can overwhelm any beginner (or any other level of marketer for that matter J). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?
Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an advan...
Posted in Google & SEM Marketing: Top Tips & Guides By Chen Hindi on the 27.10.2018
Google and Facebook rule the digital marketing sphere - by far. That you already knew. But what you might not know is that in spite of it being a multibillion-dollar tech company that has hundreds of products, Google’s main products and revenue generators are still in advertising – search advertising and display advertising. Today we’re going to guide you through the latter.
Posted in Copywriting: Top Tips & Guides By Chen Hindi on the 26.09.2018
On average, Facebook is home to 1.47 billion daily active users (as of June 2018), from CEOs, companies to students and housewives who scroll through it on a daily basis and for some even on an hourly basis. Much is said about this social media platform which encompasses all demographics, touching the lives of all the layers of society. Over time, or rather, in no time, Facebook has undoubtedly become the King Kong of social media and hasn’t shown any signs of slowing down. This exponential growth has turned it into a lifestyle, to such an extent that for millions of people, Facebook is ‘THE’ internet. Joke aside but for some, moving houses would seemingly be less dramatic than moving away from Facebook! And we know who they are!
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- General Online Marketing Methods and Strategies 15
- Digital Marketing | General Guides & Tips 27
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- Google & SEM Marketing: Top Tips & Guides 5
- Digital Marketing Video Posts 4
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- Copywriting: Top Tips & Guides 3
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- Social Media Manager vs Community Manager: Which one do I need?
- Which social media platform for which business?
- This god damn complicated (digital) world
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- Small questions about your website
- Community Management: Behind the Scenes!
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