Every January, we all (marketers) enjoy doing it – predict new exciting marketing methods that will emerge in our lives in the upcoming year.
We decided to take a different approach this year and talk about “old” online marketing methods that existed in 1998 that will still work in 2018.… Read More
Another wonderful edition of the Brand Magic Summit by Mind Initiatives is behind us!
The Brand Magic Summit, in 25 words, is a big annual brand event, that gathers some of the sharpest international minds in the branding world and brings them all under one roof, in Mauritius!… Read More
January last year, we published an article with recommendations for your 2015 marketing plan. The first recommendation was video marketing.
Since then it became a necessity rather than just a recommendation to include video in your marketing plan.
Few online video facts:
… Read More
Less than two months ago we started a magical journey that has come to end just a week ago. It’s the second year Quantum partners to a very special event, the Brand Magic Summit. This summit is unique for so many reasons – the speakers are top world class in the field of branding, the team of Mind Initiatives, organisers of the summit, are real magicians and the whole ambience around it is super fun and super professional at the same time.… Read More
One of the most effective marketing methods today and in the foreseeable future is remarketing. If you’re not using it yet, we’re sure you’ll get to it by the end of this article (8 minutes read).
What is remarketing?
Simply put, remarketing is showing an ad to people who already visited your website or app.… Read More
Look around you.
How many people are holding their phones now? How many people are on their laptops/computers? How many people are online right now?
Wherever you are – at work, on the street, shopping, at the cinema, at airports and even on airplanes, most people around you are connected.… Read More
Ok. You know. You need to put your business on Facebook. Because it’s big, because it keeps growing, because everyone (including your clients) is there.
But what happens after you create your page? Well, having a page, like we’ve mentioned before, is simply not enough.… Read More
Before you begin planning your marketing budget for 2015, you might want to know what to put emphasis on this year.
The Internet is changing fast and so is the way users consume content. Your publishers change their rules accordingly. You should adjust your marketing plan properly.… Read More
You probably don’t need an explanation to what is marketing emails, we assume you receive a few like these to your email every day.
In case you want to be on the safe side – email marketing is the general term for the promotional emails sent by companies/businesses/organizations.… Read More
Online media buying is the general term for the purchase of media “real estate”. When buying online media, price and position are main factors.
Looking into the “offline” world, where the media buying started, we see that advertising on newspapers and magazines, billboards, TV commercials, radio commercials, these are all media buying real estates.… Read More