It’s not a big secret that Facebook is making major steps to become a main player in businesses’ online communication and client relationship.
Earlier this year, we’ve mentioned that Facebook opened an option for payments through its platform. This was a first move to step into one of the busiest industries online – e-commerce.
With more than 2.5 Million advertisers, 1.55 MAUs (Monthly Active Users) that repeatedly come back to check their feed for updates from the brands they love and its huge success on mobile, Facebook can, and will, be a significant middle e-commerce platform.
It’s not a far future for users to browse for sizes, colors and designs and then purchase chosen items from their favorite brands, over Facebook platform.
And not only payments. Customer service is one of the most important aspects of any business out there. Many businesses have their own website, with their design, UX and custom made features. From the understanding that business owners won’t give up on their online asset anytime soon, Facebook launched last week the integration of messenger and events to websites.
Through messenger, anyone arriving to your website can contact your business immediately through a Facebook message. For the users, it’s a quick and familiar way to start a conversation with the business – to express interest in a product/service, to get help from customer care departments, and to do all of that without using their email address or phone (call).
This concept is not new, of course. There are many Live Chat softwares in the market that were built on the notion that direct communication on websites give better user experience and convert users in much higher percentages than chat-less websites. The huge difference is that Facebook became such an integral part of our life, that users will feel very natural to “drop a line” to businesses through their Facebook account in the message box they “run into” on the website.
So how does it look like? Well if you haven’t yet seen it right here in this blog post, scroll this page and feel free to leave us as message, we’ll reply right back!
And it’s not all, Facebook also launched a few other features such as redesigned inbox to help you know more about your customers.
It’s very clear that although Mark Zuckerberg is on maternity leave, no one is resting at Facebook HQ 🙂
Did you know that…?
In total and even on mobile alone, YouTube’s reach to age ranges 18-34 and 18-49 is higher than any cable network in the U.S. And not only in the U.S., 80% of the views on YouTube are from outside of the U.S.