How many users are on...?

It's always a wise choice to know your space.

Here are user statistics about some of the biggest communities out there to give you a sense of the scale and reach potential in terms of monthly and daily users, around the world and in Mauritius.

Facebook
In April 2023, Facebook announced 2.98 billion monthly active users.

Out of this audience of nearly 3 billion, 68% percent, meaning 2.03 billion are using the platform daily. Facebook is indeed still the largest social media in the world.

In Mauritius as of April 2023, across all Facebook platforms, including Instagram, Messenger and Audience network you can reach more than 910,000 registered users.  On Facebook only the number is slightly lower, around 800,000 profiles.

Keep in mind that there is, although low, percentage of fake profiles.

YouTube

Until around January 2023 YouTube reported more than 2 Billion users logging in every month. But as of April 2024, YouTube reports Billions of users logging in every month.

Google

In Mauritius as of April 2023, you can reach an estimated 941,000 users via the Google Ads platform, which is where you would create your Search, Display and Video campaigns for Google's ecosystem. 

WhatsApp

Also owned by Meta (previously Facebook Inc.), as of April 2023, WhatsApp has more than 2 billion monthly active users.

WhatsApp for Business is where you can communicate with customers, and with some significant changes like searching local businesses within the app, this is a great tool for organisations.

Facebook Messenger

We’ve already written here about the power of instant messaging and mentioned how Facebook separated Messenger from Facebook into two different apps.

That paid off.

As of April 2023 there are 1.3 billion monthly active users on Messenger.

In Mauritius as of April 2023 you can reach around 630,000 users on Messenger.

Instagram

Instagram, also owned by Meta (previously Facebook Inc.) has more than 2 billion Monthly Active Users.

In Mauritius as of April 2023 there are around 380,000 Instagram profiles.

LinkedIn

As of April 2023 LinkedIn has 930 million professionals on the network. It's not known, however, how many of them are active. In 2016 LinkedIn mentioned users' activity however the picture wasn’t so positive. Only 23% of the total registered users were active. Now, by all means we don’t underestimate that number (back then it was 106 million) and we also assume this 23% grew to a higher percentage and yet, it seems that in comparison to the other large networks, LinkedIn is behind.

In Mauritius as of April 2023 more than 410,000 professionals are registered to LinkedIn.

Twitter

237 million daily motetizable active users – that’s the last update from Twitter in its results for second quarter of 2022, announced in July 2022.

Twitter doesn’t seem to share number of monthly active users.

After a while that we've been trying to find official statistics of users on Twitter in Mauritius and these weren't available, it finally appeared on Twitter's Ads platform. It is more than 100,000 as of January 2023.

TikTok (formerly known as Musical.ly)

Still scratching your head because you’re not sure what TikTok is? That means you don’t read our blog enough  In its last formal update TikTok said it has 1 billion MAUs and it was the fastest platform to achieve this milestone.

Pinterest

If your target audience is American women among others and haven’t used Pinterest yet, we hope this will be your wake up call. With an impressive conversion rates on the platform, Pinterest announced 463 million users on the platform in April 2023.

On Pinterest as of April 2023 there are 34 countries you can target. We couldn't find any reliable information about users stats in Mauritius but we assume that it's one order of magnitude lower than Twitter.

Snap (AKA Snapchat)

As of April 2023 Snap has 383 million daily active users.

Other online platforms that might interest you are:

• Quora, the question-and-answer massive website (that you should really pay attention to!) brings 300 million daily users.
• Medium, the online publishing platform brings 100 million readers.
• Reddit, the social news platform where you can share, vote and discuss, hosts 100K+  active communities around the world.
• Tumblr, the micro-blogging and social network owned by Yahoo! declaers 135 million monthly active users, 69% daily active users on mobile and 31% daily active users on desktop.
• Google+, Google's attempt to build a social network that will compete with Facebook had a surprising number of a few hundreds of millions registered users. Not so surprising when you realize that Google automatically created profiles for users who signed up to other services it offers (Gmail, YouTube, etc). Either way, this wasn't enough and Google announced in January 2019 that it is shutting down Google+ (so yeah, remove that logo from your footer...).

China

Chinese websites are completely in the run for the above vast numbers. And similarly to outside of China, the 3 largest communities online - are owned by the same company (Meta, previously Facebook Inc. and Tencent Holdings Ltd respectively).

WeChat – not only instant messaging but far beyond, WeChat’s community consists of more than 1.3 billion monthly active users.

QQ – owned by the same company as WeChat, QQ is a similar in concept instant messaging app that serves 572.1 million mobile monthly active users.

QZone – largest social network in China with more than 600 million MAUs.

The numbers above are taken from Tencent Holding’s website and are as of 2023.

SinaWeiba – a micro-blogging social network (Twitter alike) with 586 million monthly active users as of 2023.

Baidu – aggregator of more than a dozen apps, Baidu is the home of more than 648 million monthly active users as of 2023.

Douyin, TikTok in China, has more than 730 million monthly active users as of 2023 and KuaiShou, the video sharing plaftform has 366 million DAUs and 640 million MAUs.

And some (last!) others that might interest you to know about:

Two other communities that are worth mentioning are both instant messaging apps (no coincidence here, read all about it in this article):

LINE with more than 200 million MAUsand Telegram with over 700 million MAUs, as of April 2023.

In Russia and its surroundings, the two websites you should know are VK, a large ecosystem, which only on its social network has over 100 million monthly users and Yandex which is not only the largest search engine in the area but also, similarly to Google, offers many other related Internet services that create vast communities around it.

At the tip of your fingers

Your head might spin with the numbers and their size however we suggest to take the contrary approach, if anything, this proves that any brand today can reach dozens and hundreds of millions of people around the world in so many different ways. And that, without a doubt, creates unprecedented opportunities for businesses.