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The online marketing world can overwhelm any beginner (or any other level of marketer for that matter J). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?
Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an advanced marketer – check these out.
- Google Academy for Ads
Google’s academy for ads has been around for a while (in different names along the year) and is the learning center of Google. Yes, it is a place to learn Google Ads (vs. online marketing as a whole) however Google is by far the leading platform for online advertising and also, once you understand Google, it will be easier to understand many of the other concepts online.
Google’s courses are comprehensive, clear and user-friendly. You can get certified in one or more of the many channels Google operates in.
- Google Analytics Academy
The Analytics Academy will take you through one of the most powerful tools of online advertising – measurement and analysis. Whether you’re using Google Analytics or other tools, it’s crucial to understand the capabilities of those that measure your online assets. And similarly to advertising, once you understand Google Analytics it’s easy to understand the rest (we can’t deny the fact that Google creates mind-blowing products!). And indeed, you can take exams and get certified for analytics as well.
- Learn with Facebook
It took some time, but Facebook finally created a learning center that is an adequate competition to Google’s learning center. On the platform, you will find short lessons – around 10 minutes - in digital marketing but not only. It also offers career-related skills courses like “Your Career: excel at work”.
- Facebook’s BluePrint
If you want to be a certified Facebook marketer, Blueprint by Facebook is what you’re looking for. Prior to taking the online exams, Blueprint offers you comprehensive courses that will teach you the ins and outs of advertising on Facebook.
- Hubspot Academy
Hubspot was created to offer software solutions for inbound marketing and sales. One of the products Hubspot developed is the Hubspot academy where you can learn plenty of online marketing related subjects: automation, email, lead generation to name a few. In regards of getting yourself certified, find here the full list of available certifications.
Similarly to Hubspot, WordStream is an array of online tools, however as we’re in the subject of where to learn online marketing we won’t dive into it, we’ll just recommend the WordStream blog. Especially if you’re a Google advertiser – WordStream’s content is interesting, inspiring, and very insightful.
- Search Engine Land
Another wealth of content you will find in Search Engine Land. And as the name suggests - particularly if you’re into search advertising (whether SEM or SEO). On the website you will find up to date content, trends, news and product updates from popular platforms.
- CXL Institue
If you want to upgrade your understanding of online concepts that are beyond Search and Social advertising, CXL is where we recommend you go next. Conversion optimization, analytics and understanding your users are just some of the interesting subjects the website covers. On top of the content that is offered free on the website, you can take online courses with CXL that are anywhere between 4 to 200+ hours long and will cost you between $99 to $899.
- Jon Loomer
Facebook marketers who don’t follow Jon Loomer yet – you’re missing out. In his blog, Loomer offers into details explanations about new features on Facebook, interesting content about existing features as well as some free webinars with quick lessons. If you want to dive deeper – the website offers paid courses for beginners but mainly for advanced Facebook marketers.
- Lynda.com (LinkedIn learning)
Lynda.com is a platform that suggests plenty of online courses in many different subjects, including online marketing and its related. After it has been acquired by LinkedIn it became LinkedIn’s platform for education – “LinkedIn learning”.
After presenting these top of the list resources, we will finish with our humble resources, made with a lot of ♥.
First thing’s first - we invite you to subscribe to our updates here. Next, on our YouTube channel you will find many “how to online marketing” videos and finally – we offer real life (!) training - both in-house or group sessions. You will find all the information about this service here.
Any other sources you would like to recommend that you think we completely missed out? We’d love to hear about it! Please share it with us in the comments section below ⤵
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