Category: General Online Marketing Methods and Strategies
Posted in General Online Marketing Methods and Strategies By on the 06.07.2019
You’ve heard it being blasted all over the place: “If you have a business you need to be online”. Truer words were never spoken. However, the question is… How present on social media do you need to be and do you need to be on every social media platform?
This post is the first of a three part series which will help you make better strategic decisions when trying to understand your audience and define where you should put your marketing efforts to better communicate to it.
What’s your problem?
If you’re like most business owners and marketers, you’ve equipped your shiny website with all the so...
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 09.01.2019
No better time than now to make sure your website is up to date and includes some of the basics (and not). Whether it’s a new or old website, one that is under construction, here’s a small list of questions you should ask yourself about it.
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.11.2018
The online marketing world can overwhelm any beginner (or any other level of marketer for that matter J). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?
Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an advan...
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 22.06.2018
Your website is similar to one shop in a huge (like, really huge – internet size huge) shopping mall – it won’t be noticed just by being out there.
So you already invested in design, development and content, now let’s make sure that you have everything you need on it - from a marketing perspective.
Here’s our suggestion for your website’s marketing checklist:
Every January, we all (marketers) enjoy doing it - predict new exciting marketing methods that will emerge into our lives in the upcoming year. We decided to take a different approach this year and talk about “old” online marketing methods that existed in 1998 will still work in 2018.
The Brand Magic Summit, in 25 words, is a big annual brand event, that gathers some of the sharpest international minds in the branding world and brings them all under one roof, in Mauritius!
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 13.05.2016
January last year, we published an article with recommendations for your 2015 marketing plan. The first recommendation was video marketing.
Since then it became a necessity rather than just a recommendation to include video in your marketing plan.
Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 14.04.2016
Less than two months ago we started a magical journey that has come to end just a week ago. It’s the second year Quantum partners to a very special event, the Brand Magic Summit. This summit is unique for so many reasons – the speakers are top world class in the field of branding, the team of Mind Initiatives, organisers of the summit, are real magicians and the whole ambience around it is super fun and super professional at the same time.
We wanted to share with you the behind-the-scenes of Quantum's online marketing for the summit due to two main reasons – one, because many people ask us ab...
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.03.2016
One of the most effective marketing methods today and in the foreseeable future is remarketing. If you’re not using it yet, we’re sure you’ll get to it by the end of this article (8 minutes read).
What is remarketing?
Simply put, remarketing is showing an ad to people who already visited your website or app.
You might run into remarketing in its formal name, “behavioral retargeting”, “behavioral remarketing” and also simply "retargeting".
(It’s claimed that “remarketing” was a term invented by Google and refers to Google remarketing only whereas others claim that the difference between retargeting and remarketing is in the method, cookie/pixel vs. direct mail. In any case, the most common term today is remarketing and people use both remarketing and retargeting to describe same)
Here's an ad created on Facebook by Quantum, for the Brand Magic Summit:
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 28.10.2015
Look around you.
How many people are holding their phones now? How many people are on their laptops/computers? How many people are online right now?
Wherever you are - at work, on the street, shopping, at the cinema, at airports and even on airplanes, most people around you are connected.
If you own a business, whether it is that your clients are people in Mauritius or abroad, your business needs to appear where these people are, which is… online.
- Facebook Advertising & Marketing: Top Tips & Guides 14
- General Online Marketing Methods and Strategies 15
- Digital Marketing | General Guides & Tips 26
- Quantum 4
- Google & SEM Marketing: Top Tips & Guides 5
- Digital Marketing Video Posts 4
- Tech 2
- Mobile Marketing 3
- Copywriting: Top Tips & Guides 3
- Web Development 1
- Social Media Manager vs Community Manager: Which one do I need?
- Which social media platform for which business?
- This god damn complicated (digital) world
- 10 things every website owner deals with (and hates).
- Small questions about your website
- Community Management: Behind the Scenes!
- 10 online marketing learning sources we recommend
- Beginner's Guide to Google Display (including dimensions)
- [How to] Write Facebook ads that engage
- Copywriters - who are we?