Posted in Copywriting: Top Tips & Guides, Quantum By on the 07.02.2022

‘Words have power.’ This quote has been used and overused by many, yet, it still makes perfect sense when explaining how words work on online marketing platforms. If you want to make someone stop in front of your ads, use power words, they are the real bread and butter of all copywriters. They can be used to instill trust, trigger curiosity, convince or even soften the most callous hearts.

So… where to hunt them? Here are some trustworthy sources of power words that you can use in all types of copy.

WordStream

WordsStream is to copywriters as Pinterest is to decor addicts. The website provid...

Read more

Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By on the 12.04.2021

The COVID-19 pandemic presents a major challenge for businesses around the world.

Even though everyone is struggling at the moment, the pandemic has shown that there are two kinds of businesses in the world:

1) Those who know how to leverage digital

2) ... and those who don't.

The difference between the two is clear.

Brands that can sell their services and products, or communicate with their customers, online, have a better chance at keeping their head above water.

But how can you support your business with digital marketing during the pandemic?

If you don't know how to make the most of ...

Read more

Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 02.03.2021

You probably know the feeling and the questions that come with it – what am I going to post on my Facebook for Business page this month? What else can I share with my audiences on Instagram or LinkedIn that they haven’t seen already? That’s frustrating… Do I have to share stuff every week?

So first thing’s first – you’re not alone in this feeling – and you’re right to feel that you need to communicate on-goingly. Coherency is one of the keys to success in a noisy world like ours.

Let’s start with the basics, and then – I’ll share with you a list of themes ideas which you can use for your pag...

Read more

Posted in Digital Marketing | General Guides & Tips By on the 25.01.2021

A picture is worth more than 1,000 words. It’s a well-worn cliché, but in digital marketing, it’s 100% true.

Whether it’s for your blog, website, or social media posts, having the right picture to convey your message can make all the difference. Lucky for you, you can now get a host of pictures for free! Here’s a list of 32 top picks that should meet your needs no matter the subject matter or industry you’re in.

1. Unsplash

Unsplash is one of the main sources of free images right now. With over 200,000 photographers uploading their work to the site and collaborations with Trello, BuzzFee...

Read more

Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 27.08.2019

Like most entrepreneurs and marketers, you’re trying to make your business grow online.

If you’re trying to compose a digital marketing team to help you with that, it pays to know the different roles you’ll need to make sure your online presence is as effective as possible. And, yes, having a good Social Media Manager and Community Manager, is crucial for that. Why? Let’s get into it.

The Strategist, and the Brand Voice:

The best way to understand the differences between the two is to look at it this way:

The Social Media Manager = Strategist.

Community Manager = A brand ambassador.

Of co...

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 06.07.2019

You’ve heard it being blasted all over the place: “If you have a business you need to be online”. Truer words were never spoken. However, the question is… How present on social media do you need to be and do you need to be on every social media platform?

This post is the first of a three part series which will help you make better strategic decisions when trying to understand your audience and define where you should put your marketing efforts to better communicate to it.

What’s your problem?

If you’re like most business owners and marketers, you’ve equipped your shiny website with all the so...

Read more

Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.05.2019

Most of you won’t read this article until the end. I don’t take it personally (wait until I find you!). It’s not because I’m a bad writer (I’m hardly any good!) nor is the topic boring (how can anything related to the killer combo of business and digital be boring?).

The reason is that we’re very different creatures than what we were a decade or two ago.

And we became who we are – disrupted-having-lower-than-the-dead-sea-attention-span because digital changed everything.

It changed everything for us as individuals (and that’s why you might not survive this article) and it changed everything for us as brand owners and promoters.

Read more

Posted in Web Development By on the 09.04.2019

As a business owner, you know the importance of owning a website. After all, these days, if you’re not online, well … you’re nowhere really.

But, what nobody talks about, is how much of a pain it can be to maintain said website. If you’re tearing your hair out every time you open your CMS (Content Management Systems like WordPress, Drupal, etc.) don’t worry, you’re not alone. Here are the leading website maintenance problems other brave managers and entrepreneurs are facing:

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 09.01.2019

No better time than now to make sure your website is up to date and includes some of the basics (and not). Whether it’s a new or old website, one that is under construction, here’s a small list of questions you should ask yourself about it.

Read more

Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies, Quantum By Community Manager on the 17.12.2018

In order to get the bigger picture, we need to start with the million-dollar question! What does a community manager do?

Here’s a breakdown: A community manager doesn’t just sip coffee in her/his pyjamas and troll the internet all day! It literally means managing communities … online. But more than that. It’s also about building, growing and obviously, as the name suggests, managing a company’s or brand’s online community. This begs another question. How?

Well, we use analytics tools, live events and social media to monitor, engage and respond to people’s online feedback or concern about a co...

Read more