• Social Media Manager vs Community Manager: Which one do I need?

    Posted in Digital Marketing | General Guides & Tips By on the 27.08.2019

    Like most entrepreneurs and marketers, you’re trying to make your business grow online.

    If you’re trying to compose a digital marketing team to help you with that, it pays to know the different roles you’ll need to make sure your online presence is as effective as possible. And, yes, having a good Social Media Manager and Community Manager, is crucial for that. Why? Let’s get into it.

    The Strategist, and the Brand Voice:

    The best way to understand the differences between the two is to look at it this way:

    The Social Media Manager = Strategist.

    Community Manager = A brand ambassador.

    Of co...

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  • Which social media platform for which business?

    Posted in General Online Marketing Methods and Strategies By on the 06.07.2019

    You’ve heard it being blasted all over the place: “If you have a business you need to be online”. Truer words were never spoken. However, the question is… How present on social media do you need to be and do you need to be on every social media platform?

    This post is the first of a three part series which will help you make better strategic decisions when trying to understand your audience and define where you should put your marketing efforts to better communicate to it.

    What’s your problem?

    If you’re like most business owners and marketers, you’ve equipped your shiny website with all the so...

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  • This god damn complicated (digital) world

    Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.05.2019

    Most of you won’t read this article until the end. I don’t take it personally (wait until I find you!). It’s not because I’m a bad writer (I’m hardly any good!) nor is the topic boring (how can anything related to the killer combo of business and digital be boring?).

    The reason is that we’re very different creatures than what we were a decade or two ago.

    And we became who we are – disrupted-having-lower-than-the-dead-sea-attention-span because digital changed everything.

    It changed everything for us as individuals (and that’s why you might not survive this article) and it changed everything for us as brand owners and promoters.

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  • 10 things every website owner deals with (and hates).

    Posted in Web Development By Yann Labour on the 09.04.2019

    As a business owner, you know the importance of owning a website. After all, these days, if you’re not online, well … you’re nowhere really.

    But, what nobody talks about, is how much of a pain it can be to maintain said website. If you’re tearing your hair out every time you open your CMS (Content Management Systems like WordPress, Drupal, etc.) don’t worry, you’re not alone. Here are the leading website maintenance problems other brave managers and entrepreneurs are facing:

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  • Community Management: Behind the Scenes!

    Posted in Quantum By Sara Ramsamy on the 17.12.2018

    Hello fellow readers, so, let’s start like this: I’m not a copywriter nor a blogger and this is my second blog (I’ve never published the first one). I’ve been a Community Manager for more than a year now and I wanted to give you a glimpse of the followers I deal with on a … well, daily basis.

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  • 10 online marketing learning sources we recommend

    Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.11.2018

    The online marketing world can overwhelm any beginner (or any other level of marketer for that matter J). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?

    Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an advan...

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  • Beginner's Guide to Google Display (including dimensions)

    Posted in Google & SEM Marketing: Top Tips & Guides By Chen Hindi on the 27.10.2018

    Google and Facebook rule the digital marketing sphere - by far. That you already knew. But what you might not know is that in spite of it being a multibillion-dollar tech company that has hundreds of products, Google’s main products and revenue generators are still in advertising – search advertising and display advertising. Today we’re going to guide you through the latter.

    google display campaigns how to

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  • [How to] Write Facebook ads that engage

    Posted in Copywriting: Top Tips & Guides By Chen Hindi on the 26.09.2018

    On average, Facebook is home to 1.47 billion daily active users (as of June 2018), from CEOs, companies to students and housewives who scroll through it on a daily basis and for some even on an hourly basis. Much is said about this social media platform which encompasses all demographics, touching the lives of all the layers of society. Over time, or rather, in no time, Facebook has undoubtedly become the King Kong of social media and hasn’t shown any signs of slowing down. This exponential growth has turned it into a lifestyle, to such an extent that for millions of people, Facebook is ‘THE’ internet. Joke aside but for some, moving houses would seemingly be less dramatic than moving away from Facebook! And we know who they are!

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  • Copywriters - who are we?

    Posted in Copywriting: Top Tips & Guides By Chen Hindi on the 17.08.2018

    In the great world of advertising and communication,  it seems that there has always been a little confusion about what exactly is a copywriter. A copywriter is not a writer. We don’t write prose, poems or novels. We must get used to having no ego, (or very little), writing for others and getting hardly any recognition for our work. No, “copywriter” doesn’t mean we “copy” what writers write. And for those who are still in the dark about what we do, it has nothing to do with copyright law either. So…What does a copywriter do? We write marketing content, among a lot of other things. We obviously write but we also do research, interviews, video scripts, editing, and proofreading. We manage projects, plan and implement marketing campaigns. While we all have our own style of writing, the number 1 aim is to communicate about what “somebody” else has to say… and this somebody is YOUR BRAND.quantum-copywriterjoke

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