• (Online) Year in Review 2015

    Posted in Digital Marketing Video Posts By Chen Hindi on the 09.01.2016

    Hey there!

    So we were away for a few weeks – Christmas and New Year’s gave their marks but now we’re back and full on!

    Before we’ll start sharing some interesting knowledge and news about everything that is online, we wanted to share with you some of the best video summaries from 2015.

    It’s important to understand not only what interested people but also how did they react to these events, on their social media accounts, in their searches and generally, online.

    We already shared Facebook’s year in review last month but since then many more came up and we wanted you to enjoy them as well, so here it goes!

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  • Facebook Published its Year in Review and It's Everything

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 10.12.2015

    Facebook published its year in review and it’s everything - it’s sad and heart breaking, it’s funny and cheerful, it’s future-like and hopeful.

    From the Paris terror attacks, Nepal’s earthquakes and Fight against ISIS, through marriage equality, Ahmed’s famous clock and the most controversial dress in the world, Facebook summarizes everything that people cared and talked about in 2015.

    Facebook has also shared which places we "checked-in" the most and what we talked about the most according to 8 other categories (athletes, entertainers, politicians, movies, games and TV shows).

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  • Facebook's New Powerful Tool for Businesses

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 08.12.2015

    It’s not a big secret that Facebook is making major steps to become a main player in businesses’ online communication and client relationship.

    Earlier this year, we’ve mentioned that Facebook opened an option for payments through its platform. This was a first move to step into one of the busiest industries online – e-commerce.

    With more than 2.5 Million advertisers1.55 MAUs (Monthly Active Users) that repeatedly come back to check their feed for updates from the brands they love and its huge success on mobile, Facebook can, and will, be a significant middle e-commerce platform.

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  • 2016 Marketing Budget - How Much Should You Allocate to Online?

    Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 26.11.2015

    If you’re a business owner, let alone a marketer, you know by now that in the pie describing your marketing budget, “online” category should appear.

    Online marketing can appear in your marketing budget in different channels – email marketing, Facebook marketing, Linkedin or any other social media marketing, search marketing, display marketing, mobile marketing and more.

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  • 3 Video Talks That'll Make You Think Differently About Marketing

    Posted in Digital Marketing Video Posts By Chen Hindi on the 03.11.2015

    The task is not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees." Erwin Schrödinger, one of Quantum Mechanics Founders

    The combination of the three video talks in this article is quite unusual, mainly because the speakers come from such different fields, as you’ll discover further on. The mutual thing is that they all bring an interesting perspective to how we think about marketing.

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  • 6 Questions You Should Ask About Your Business's Online Presence

    Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 28.10.2015

    Look around you.

    How many people are holding their phones now? How many people are on their laptops/computers? How many people are online right now?

    Wherever you are - at work, on the street, shopping, at the cinema, at airports and even on airplanes, most people around you are connected.

    If you own a business, whether it is that your clients are people in Mauritius or abroad, your business needs to appear where these people are, which is… online.

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  • Why your business MUST be on Google

    Posted in Google & SEM Marketing: Top Tips & Guides By Chen Hindi on the 16.04.2015

    Let’s start with a term clarification – what does it mean, “to be” on Google?

    If you want your business to be on TV or on the Radio, on a magazine or on a billboard, you know what you need to do.

    But what does it mean when it comes to Google?

    Being on Google, as far as your business’s marketing concern means VISIBILITY ONLINE, anywhere in the world you choose, in the most popular website exists today and the most popular search engine in the world (Mauritius included).

    "To be" on Google, means your website is indexed in Google’s servers and it also means your website is well ranked in Google’s algorithms, so that it appears in the first few (first page, preferably the first 4-5 results) search results which are relevant to your business, service and product.

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  • 12 Do’s on your Business’s Facebook Fan Page

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 10.04.2015

    As Facebook is a social network, used by everyone, including business owners, some of them use their business’s page as they use their personal profile. This is a misguided approach. Facebook users that look at your business page, expect it to give a “formal” however served in a “friendly” way information about your business (further explanation followed).

    We’ve already shared with you what NOT to do on your business’s Facebook page, and in this article we’ll complete the picture with what you SHOULD do.

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  • 12 Things to Consider When Building Your Website

    Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 02.04.2015

    When planning your shop, your house, or any physical property you might own, you hire for “the project” many professionals – architects, designers, construction, utilities and facilities pros, and many more. When you think about your website, do not mistaken to believe you need one gram less of attention.

    The main 5 professionals you’ll need for your website are (1) the designer, (2) the UX designer, (3) the developer and (4) the copywriter/content-writer. As for the 5th you’ll have to read until the end of this article :)

    1. DEFINE YOUR WEBSITE’S TARGET. Do you want to sell on your website?...

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