A well designed and into-the-details planned website is definitely a good place to start off when building your website. But there’s another important aspect that at times seems to be left aside: the user experience. One of the main issues for example, is how fast your website loads. We won’t elaborate in this post further about the meaning of UX and its consequences when it’s a bad one as we’ve done it several times before. Instead, we wanted to share with you some of the tools we know and use to run tests on website’s performance and its UX.
Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 16.09.2016
The Internet changed our concept of time completely.
10 minutes of 15-20 years ago were just enough to look on Yellow pages for the phone number of a favorite restaurant, try to call it once or twice from your land line to learn that it’s busy, try again and finally book your table.
Today, in 10 minutes you can book your international flight, answer a few emails, buy activities’ tickets for the kids and in 3 seconds book a table in your favorite restaurant.
Now, that’s well spent 10 minutes.
Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.08.2016
In all honesty, when you browse the web, how many websites do you see that make you go “WOW”? We assume that the answer is anywhere between none to once in a blue moon? We feel the same.
So we wanted to share with you several websites that were designed and executed in a way that will make you forget the things you know about websites.
Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 16.06.2016
Facebook is, for better or worse, a never-ending changing platform. Almost every day, in our work at Quantum on Facebook, we notice a new feature, button, layout, menu options...
In between the-already-many-hours-you-work, following these changes and discovering new ways of doing cool-time-saving stuff on Facebook is almost impossible, but definitely can improve the life of every Facebook page admin out there.
So we decided to write this simple quick tips guide to help you out! And added awesome screen casts to show you exactly the HOW-TO so you won't have to waste time!
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 13.05.2016
January last year, we published an article with recommendations for your 2015 marketing plan. The first recommendation was video marketing.
Since then it became a necessity rather than just a recommendation to include video in your marketing plan.
Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 14.04.2016
Less than two months ago we started a magical journey that has come to end just a week ago. It’s the second year Quantum partners to a very special event, the Brand Magic Summit. This summit is unique for so many reasons – the speakers are top world class in the field of branding, the team of Mind Initiatives, organisers of the summit, are real magicians and the whole ambience around it is super fun and super professional at the same time.
We wanted to share with you the behind-the-scenes of Quantum's online marketing for the summit due to two main reasons – one, because many people ask us ab...
Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.03.2016
One of the most effective marketing methods today and in the foreseeable future is remarketing. If you’re not using it yet, we’re sure you’ll get to it by the end of this article (8 minutes read).
What is remarketing?
Simply put, remarketing is showing an ad to people who already visited your website or app.
You might run into remarketing in its formal name, “behavioral retargeting”, “behavioral remarketing” and also simply "retargeting".
(It’s claimed that “remarketing” was a term invented by Google and refers to Google remarketing only whereas others claim that the difference between retargeting and remarketing is in the method, cookie/pixel vs. direct mail. In any case, the most common term today is remarketing and people use both remarketing and retargeting to describe same)
Here's an ad created on Facebook by Quantum, for Hardy Henry Services:
Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 26.03.2016
Go to the Ads Manager on: Ads Manager
If it’s the first time you’re reaching the Ads Manager, this is the screen you’ll see:
Close this screen as demonstrated above, now you’ll see the below screen, where you choose Tools -- >Pixels:
Posted in Tech By Chen Hindi on the 06.02.2016
You’ve probably noticed that the world is changing very fast in the last few decades :-)
Technology is progressing in a faster pace than any other time period in the history of human kind and we’re not anywhere the pick.
It’s affecting every aspect of our lives and the world around us, but it’s not the psychological impacts it has on us that we want to discuss today (although it’s extremely interesting).
We want to discuss some of the most interesting technologies and how they're going to affect your business, its future and its marketing.
Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 21.01.2016
Unlike traditional advertising channels (newspapers, magazines, TV, etc.), online platforms such as Google and Facebook are constantly making changes in their platforms. As advertisers and frequent users of these platforms, it’s important to keep up.
So 2016 just started and we thought it’s a good time to keep you up to date with some of the new changes and features Facebook has been adding to its platform lately.
We won’t review each change/feature in depth, we just want to give you an overall look on it. For further explanation and examples, please feel free to contact us or leave us a message through the Facebook chat on the right!
- Facebook Advertising & Marketing: Top Tips & Guides 16
- General Online Marketing Methods and Strategies 16
- Digital Marketing | General Guides & Tips 29
- Quantum 4
- Google & SEM Marketing: Top Tips & Guides 5
- Digital Marketing Video Posts 4
- Tech 2
- Mobile Marketing 3
- Copywriting: Top Tips & Guides 3
- Web Development 1
- 8 Quick Tools To Test Your Website’s Performance
- The Lighthouse Of Online Marketing
- Websites That Strike a Spark
- 21 Small Tips to Make Your FB for Business Experience SUPERB
- The One Marketing Method That Exploded Lately (and you completely ignored)
- Brand Magic Summit 2016 - Online Marketing Behind the Scenes
- Remarketing - The Genie in the Bottle
- Guide: How to Create a Facebook Pixel
- Technologies that are changing the world
- Latest Changes on Facebook that You Must Know About