• 32 banques d’images libres de droits et incontournables !

    Posted in Digital Marketing | General Guides & Tips By on the 25.01.2021

    Une image vaut 1 000 mots. Ce cliché archi connu est vrai à 100 % dans le contexte du marketing en ligne.

    Que ce soit pour votre blog, votre site web ou vos publications sur les réseaux sociaux, le visuel est l’un des aspects les plus importants. Avoir LA bonne image peut faire toute la différence, et la bonne nouvelle, c’est que vous pouvez maintenant en obtenir des centaines de milliers gratuitement ! Voici les meilleures banques d’images libres de droits qui devraient répondre à vos besoins, quel que soit le sujet ou le secteur d’activité dans lequel vous évoluez.

    1. Unsplash

    Unsplash

    Unsplash e...


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  • Social Media Manager vs Community Manager: Which one do I need?

    Posted in Digital Marketing | General Guides & Tips By on the 27.08.2019

    Like most entrepreneurs and marketers, you’re trying to make your business grow online.

    If you’re trying to compose a digital marketing team to help you with that, it pays to know the different roles you’ll need to make sure your online presence is as effective as possible. And, yes, having a good Social Media Manager and Community Manager, is crucial for that. Why? Let’s get into it.

    The Strategist, and the Brand Voice:

    The best way to understand the differences between the two is to look at it this way:

    The Social Media Manager = Strategist.

    Community Manager = A brand ambassador.

    Of co...

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  • Quels réseaux sociaux pour votre entreprise ?

    Posted in General Online Marketing Methods and Strategies By on the 06.07.2019

    On vous l’a assez répété sur tous les tons : “Si vous avez une entreprise, vous devez impérativement être sur le net”. Si c’est vrai que les réseaux sociaux sont un atout pour développer votre entreprise, une question demeure... Dans quelle mesure devez-vous être présent et devez-vous l’être sur toutes les plateformes ?

    C’est quoi votre problème ?

    Comme tout chef d’entreprise qui se respecte, vous avez affublé votre beau site web de toutes les icônes de réseaux sociaux que vous avez pu trouver, de Facebook à Pinterest. Le problème, c’est que ces jolies icônes sont comme des mauvaises herbes su...

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  • This god damn complicated (digital) world

    Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.05.2019

    Most of you won’t read this article until the end. I don’t take it personally (wait until I find you!). It’s not because I’m a bad writer (I’m hardly any good!) nor is the topic boring (how can anything related to the killer combo of business and digital be boring?).

    The reason is that we’re very different creatures than what we were a decade or two ago.

    And we became who we are – disrupted-having-lower-than-the-dead-sea-attention-span because digital changed everything.

    It changed everything for us as individuals (and that’s why you might not survive this article) and it changed everything for us as brand owners and promoters.

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  • 10 things every website owner deals with (and hates).

    Posted in Web Development By on the 09.04.2019

    As a business owner, you know the importance of owning a website. After all, these days, if you’re not online, well … you’re nowhere really.

    But, what nobody talks about, is how much of a pain it can be to maintain said website. If you’re tearing your hair out every time you open your CMS (Content Management Systems like WordPress, Drupal, etc.) don’t worry, you’re not alone. Here are the leading website maintenance problems other brave managers and entrepreneurs are facing:

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  • Community Management: Behind the Scenes!

    Posted in Quantum By Sara Ramsamy on the 17.12.2018

    Hello fellow readers, so, let’s start like this: I’m not a copywriter nor a blogger and this is my second blog (I’ve never published the first one). I’ve been a Community Manager for more than a year now and I wanted to give you a glimpse of the followers I deal with on a … well, daily basis.

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  • 10 online marketing learning sources we recommend

    Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.11.2018

    The online marketing world can overwhelm any beginner (or any other level of marketer for that matter J). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?

    Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an advan...

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  • Beginner's Guide to Google Display (including dimensions)

    Posted in Google & SEM Marketing: Top Tips & Guides By Chen Hindi on the 27.10.2018

    Google and Facebook rule the digital marketing sphere - by far. That you already knew. But what you might not know is that in spite of it being a multibillion-dollar tech company that has hundreds of products, Google’s main products and revenue generators are still in advertising – search advertising and display advertising. Today we’re going to guide you through the latter.

    google display campaigns how to

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  • [How to] Write Facebook ads that engage

    Posted in Copywriting: Top Tips & Guides By Chen Hindi on the 26.09.2018

    On average, Facebook is home to 1.47 billion daily active users (as of June 2018), from CEOs, companies to students and housewives who scroll through it on a daily basis and for some even on an hourly basis. Much is said about this social media platform which encompasses all demographics, touching the lives of all the layers of society. Over time, or rather, in no time, Facebook has undoubtedly become the King Kong of social media and hasn’t shown any signs of slowing down. This exponential growth has turned it into a lifestyle, to such an extent that for millions of people, Facebook is ‘THE’ internet. Joke aside but for some, moving houses would seemingly be less dramatic than moving away from Facebook! And we know who they are!

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