Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By on the 12.04.2021

The COVID-19 pandemic presents a major challenge for businesses around the world.

Even though everyone is struggling at the moment, the pandemic has shown that there are two kinds of businesses in the world:

1) Those who know how to leverage digital

2) ... and those who don't.

The difference between the two is clear.

Brands that can sell their services and products, or communicate with their customers, online, have a better chance at keeping their head above water.

But how can you support your business with digital marketing during the pandemic?

If you don't know how to make the most of ...

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 02.03.2021

Vous connaissez probablement ce sentiment et les questions qui l’accompagnent — quels contenus publier sur la page Facebook de mon entreprise ce mois-ci ? Que puis-je partager avec mon public sur Instagram ou LinkedIn qu’ils n’ont pas déjà vu ? Quand publier ? Sous quelle forme ?

On vous rassure, vous êtes nombreux dans ce cas ! Et oui, vous avez raison de penser qu’il est important de communiquer en permanence. La cohérence est l’une des clés du succès dans un monde complexe et bruyant comme le nôtre.

Commençons par les principes de base, puis nous partagerons une liste de thèmes pour que vo...

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Posted in Digital Marketing | General Guides & Tips By on the 25.01.2021

Une image vaut 1 000 mots. Ce cliché archi connu est vrai à 100 % dans le contexte du marketing en ligne.

Que ce soit pour votre blog, votre site web ou vos publications sur les réseaux sociaux, le visuel est l’un des aspects les plus importants. Avoir LA bonne image peut faire toute la différence, et la bonne nouvelle, c’est que vous pouvez maintenant en obtenir des centaines de milliers gratuitement ! Voici les meilleures banques d’images libres de droits qui devraient répondre à vos besoins, quel que soit le sujet ou le secteur d’activité dans lequel vous évoluez.

1. Unsplash

Unsplash e...

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 27.08.2019

Like most entrepreneurs and marketers, you’re trying to make your business grow online.

If you’re trying to compose a digital marketing team to help you with that, it pays to know the different roles you’ll need to make sure your online presence is as effective as possible. And, yes, having a good Social Media Manager and Community Manager, is crucial for that. Why? Let’s get into it.

The Strategist, and the Brand Voice:

The best way to understand the differences between the two is to look at it this way:

The Social Media Manager = Strategist.

Community Manager = A brand ambassador.

Of co...

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 06.05.2019

Most of you won’t read this article until the end. I don’t take it personally (wait until I find you!). It’s not because I’m a bad writer (I’m hardly any good!) nor is the topic boring (how can anything related to the killer combo of business and digital be boring?).

The reason is that we’re very different creatures than what we were a decade or two ago.

And we became who we are – disrupted-having-lower-than-the-dead-sea-attention-span because digital changed everything.

It changed everything for us as individuals (and that’s why you might not survive this article) and it changed everything for us as brand owners and promoters.

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies, Quantum By Community Manager on the 17.12.2018

Tout d’abord, LA grande question; en quoi consiste le métier de Community Manager ? Pour avoir une vue d’ensemble, nous vous partageons les réalités de ce métier haut en couleur !

SCOOP ! Un Community Manager ne se contente pas de siroter un café en pyjama et de traîner sur Internet toute la journée ! Eh bien, que nenni ! À notre humble avis, cela signifie littéralement gérer les communautés… en ligne. Mais en réalité, c’est plus complexe que ça. Il s’agit également de créer, de faire grandir et, bien entendu, comme son nom l’indique, de gérer la communauté en ligne d’une entreprise ou d’une...

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 08.05.2018

We did it again! As in the last 3 editions (and years!), we were proud to be responsible for the online marketing of the biggest Brand Event of the year in Mauritius – the Brand Magic Summit.

The 4^th edition was magical as always, and was planned by the wonderful team of Mind Initiatives in the spirit of the 50 years of Mauritius’ independence.

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Posted in Digital Marketing | General Guides & Tips By Chen Hindi on the 13.03.2018

We’re super excited to share with you that lately we have been working on a new tutorial series – “How to Online Marketing”.

These tutorials guide the viewer through small hacks on the different marketing platforms out there. Hacks that will save you hours of trying to figure out how to do stuff on Facebook, LinkedIn, Google, Instagram and others. Further more, these series will assist you with the how-to's of more complex marketing concepts and their implementation.

Here are the 2 main reasons we're doing it:

• One of the fundamental principles at Quantum is the sharing of knowledge.
• These tutorials are a tool for us as well – when communicating with others, we use them to simplify things (we’re not into talking big words that people don’t understand. Quite the contrary).

Without further due, here are a few examples of the tutorials we shared on our YouTube channel.

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Posted in Digital Marketing | General Guides & Tips, General Online Marketing Methods and Strategies By Chen Hindi on the 17.01.2018

Every January, we all (marketers) enjoy doing it - predict new exciting marketing methods that will emerge into our lives in the upcoming year. We decided to take a different approach this year and talk about “old” online marketing methods that existed in 1998 will still work in 2018.

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 06.12.2017

De nos jours, la plupart des marques sont présentes sur les réseaux sociaux pour assurer leur visibilité en ligne. Qu’il s’agisse de Facebook, Instagram, Messenger, LinkedIn ou Twitter, lorsqu’un client potentiel interagit avec votre marque, il y a des choses à faire (et à ne pas faire) pour tirer parti de cet engagement. Les voici :

1. Soyez rapide. Vous connaissez ce sentiment d’agacement lorsque vous envoyez un message à un ami sur WhatsApp ou Messenger et qu’il ne répond pas dans l’heure, surtout s’il y a 2 coches bleues !? Les choses évoluent rapidement sur les plateformes et, à ce titre...

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