Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By on the 12.04.2021

The COVID-19 pandemic presents a major challenge for businesses around the world.

Even though everyone is struggling at the moment, the pandemic has shown that there are two kinds of businesses in the world:

1) Those who know how to leverage digital

2) ... and those who don't.

The difference between the two is clear.

Brands that can sell their services and products, or communicate with their customers, online, have a better chance at keeping their head above water.

But how can you support your business with digital marketing during the pandemic?

If you don't know how to make the most of ...

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 02.03.2021

Vous connaissez probablement ce sentiment et les questions qui l’accompagnent — quels contenus publier sur la page Facebook de mon entreprise ce mois-ci ? Que puis-je partager avec mon public sur Instagram ou LinkedIn qu’ils n’ont pas déjà vu ? Quand publier ? Sous quelle forme ?

On vous rassure, vous êtes nombreux dans ce cas ! Et oui, vous avez raison de penser qu’il est important de communiquer en permanence. La cohérence est l’une des clés du succès dans un monde complexe et bruyant comme le nôtre.

Commençons par les principes de base, puis nous partagerons une liste de thèmes pour que vo...

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies, Quantum By Community Manager on the 17.12.2018

Tout d’abord, LA grande question; en quoi consiste le métier de Community Manager ? Pour avoir une vue d’ensemble, nous vous partageons les réalités de ce métier haut en couleur !

SCOOP ! Un Community Manager ne se contente pas de siroter un café en pyjama et de traîner sur Internet toute la journée ! Eh bien, que nenni ! À notre humble avis, cela signifie littéralement gérer les communautés… en ligne. Mais en réalité, c’est plus complexe que ça. Il s’agit également de créer, de faire grandir et, bien entendu, comme son nom l’indique, de gérer la communauté en ligne d’une entreprise ou d’une...

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Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 08.08.2018

The bad news

It might sound shocking but it’s not such an easy task to find Facebook pages that marketers and business owners can learn from.

To start with, some of the most engaging Facebook pages are funny pages or sarcastic pages that don’t sell anything. Then, those who do are inconsistent – sometimes they post 3 times a week, sometimes they post once a month and finally even when they do post, the content that is posted on the page is not good enough, not being promoted in sponsored campaigns* or both!

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 06.12.2017

De nos jours, la plupart des marques sont présentes sur les réseaux sociaux pour assurer leur visibilité en ligne. Qu’il s’agisse de Facebook, Instagram, Messenger, LinkedIn ou Twitter, lorsqu’un client potentiel interagit avec votre marque, il y a des choses à faire (et à ne pas faire) pour tirer parti de cet engagement. Les voici :

1. Soyez rapide. Vous connaissez ce sentiment d’agacement lorsque vous envoyez un message à un ami sur WhatsApp ou Messenger et qu’il ne répond pas dans l’heure, surtout s’il y a 2 coches bleues !? Les choses évoluent rapidement sur les plateformes et, à ce titre...

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Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 30.06.2017

Since the organic exposure on Facebook decreased significantly (to say the least) and as sponsored ads are one but not the only way to increase exposure to brands, Facebook activities became a common mean to create awareness campaigns.

But like everything in marketing in a disrupted world, to create a successful campaign you need to come up with activities that people care about.

Here are 4 simple and basic guidelines to do just that, followed by two detailed examples that showcases these guidelines.

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Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 31.03.2017

Facebook is not only the biggest social network in the world but also controls, together with Google, the digital marketing sphere.

As a marketer on Facebook’s massive platform, there’s a lot of information and details to keep up with. However, sometimes the feeling is that there’s too much information. So in this article we tried to put the most useful links that we think any Facebook marketer should know and that are coming from Facebook, the company itself.

Read through and wait for the fun bonus link :)

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Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 16.06.2016

Facebook is, for better or worse, a never-ending changing platform. Almost every day, in our work at Quantum on Facebook, we notice a new feature, button, layout, menu options...

In between the-already-many-hours-you-work, following these changes and discovering new ways of doing cool-time-saving stuff on Facebook is almost impossible, but definitely can improve the life of every Facebook page admin out there.

So we decided to write this simple quick tips guide to help you out! And added awesome screen casts to show you exactly the HOW-TO so you won't have to waste time!

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Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 14.04.2016

Less than two months ago we started a magical journey that has come to end just a week ago. It’s the second year Quantum partners to a very special event, the Brand Magic Summit. This summit is unique for so many reasons – the speakers are top world class in the field of branding, the team of Mind Initiatives, organisers of the summit, are real magicians and the whole ambience around it is super fun and super professional at the same time.

We wanted to share with you the behind-the-scenes of Quantum's online marketing for the summit due to two main reasons – one, because many people ask us ab...

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Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 26.03.2016

Go to the Ads Manager on: Ads Manager

If it’s the first time you’re reaching the Ads Manager, this is the screen you’ll see:

Close this screen as demonstrated above, now you’ll see the below screen, where you choose Tools -- >Pixels:

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