Category: Facebook Advertising & Marketing: Top Tips & Guides

  • Latest Changes on Facebook that You Must Know About

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 21.01.2016

    Unlike traditional advertising channels (newspapers, magazines, TV, etc.), online platforms such as Google and Facebook are constantly making changes in their platforms. As advertisers and frequent users of these platforms, it’s important to keep up.

    So 2016 just started and we thought it’s a good time to keep you up to date with some of the new changes and features Facebook has been adding to its platform lately.

    We won’t review each change/feature in depth, we just want to give you an overall look on it. For further explanation and examples, please feel free to contact us or leave us a message through the Facebook chat on the right!

    Let’s start!

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  • Facebook Published its Year in Review and It's Everything

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 10.12.2015

    Facebook published its year in review and it’s everything - it’s sad and heart breaking, it’s funny and cheerful, it’s future-like and hopeful.

    From the Paris terror attacks, Nepal’s earthquakes and Fight against ISIS, through marriage equality, Ahmed’s famous clock and the most controversial dress in the world, Facebook summarizes everything that people cared and talked about in 2015.

    Facebook has also shared which places we "checked-in" the most and what we talked about the most according to 8 other categories (athletes, entertainers, politicians, movies, games and TV shows).

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  • Facebook's New Powerful Tool for Businesses

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 08.12.2015

    It’s not a big secret that Facebook is making major steps to become a main player in businesses’ online communication and client relationship.

    Earlier this year, we’ve mentioned that Facebook opened an option for payments through its platform. This was a first move to step into one of the busiest industries online – e-commerce.

    With more than 2.5 Million advertisers1.55 MAUs (Monthly Active Users) that repeatedly come back to check their feed for updates from the brands they love and its huge success on mobile, Facebook can, and will, be a significant middle e-commerce platform.

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  • 12 Do’s on your Business’s Facebook Fan Page

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 10.04.2015

    As Facebook is a social network, used by everyone, including business owners, some of them use their business’s page as they use their personal profile. This is a misguided approach. Facebook users that look at your business page, expect it to give a “formal” however served in a “friendly” way information about your business (further explanation followed).

    We’ve already shared with you what NOT to do on your business’s Facebook page, and in this article we’ll complete the picture with what you SHOULD do.

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  • 3 Things Happened on Facebook Lately that You Should Know About

    Posted in Facebook Advertising & Marketing: Top Tips & Guides By Chen Hindi on the 23.03.2015

    If you own a Facebook Fan Page and you don’t know yet, here are 3 updates from the last few weeks that you should REALLY know about:

    1. “LIKES” CLEANUP. Facebook believes and acts according to relevancy. As you might agree, one of the definitions for a “relevant” user on Facebook is an active user. Nobody (including Facebook) really knows how many fake profiles exist on Facebook but there’s an understanding that these profiles only damage the platform’s dynamism and authenticity, even if allegedly these users “help” Facebook to increase the total number of Facebook users. As for inactive users, the principal is more or less the same but in this case, Facebook can identify them more easily and therefore “clean” them away from the Facebook for business’s platform. On March 5thFacebook announced a removal process of inactive users’ “LIKES” from pages that ended March 12th. If you saw a decrease in your Facebook page likes count, this is the reason. if you had a small decrease on your page’s number of fans, congrats, your "LIKES" were well targeted! If you had a big decrease, well… On one side, it’s not the best news of the month, but on the other hand, congrats! You got rid of irrelevant users on your page and can now focus on the ones that are really relevant!

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  • 11 Don’ts on your Business’s Facebook Fan Page

    Posted in Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 29.01.2015

    Ok. You know. You need to put your business on Facebook. Because it’s big, because it keeps growing, because everyone (including your clients) is there.

    But what happens after you create your page? Well, having a page, like we’ve mentioned before, is simply not enough. We see many businesses (even large scale ones), make big mistakes in the way they run their Facebook page and we thought of sharing some DON’TS with you, to avoid these mistakes:

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  • Facebook Advertising

    Posted in Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 15.12.2014

    Before we tell you a bit about advertising on Facebook, we would like you to take a few seconds to answer yourself 5 questions:

    1. Do you have a Facebook profile account?
    2. How many times do you use it daily/weekly?
    3. How many hours do you spend daily/weekly on Facebook?
    4. Do you share interesting links you see and “like” posts you support?
    5. In how many devices do you use Facebook? (laptop, table computer, tablet, mobile…)

    We are pretty sure we can “guess” your answers to these questions in a very high level of accuracy.

    While writing this blog post, China is still the most populous country in the world with a population of over 1.367 billion. Not for long. Facebook currently have 1.31 billion active users monthly, 864 million of these users, meaning 64%, are active DAILY. By next year, Facebook is expected to be the most populous country in the world, making it more powerful, stronger and influential than ever. (Update November 2017: Facebook has nearly 2.1 billion MAUs, 66% of them are active daily)

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