Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By on the 12.04.2021

The COVID-19 pandemic presents a major challenge for businesses around the world.

Even though everyone is struggling at the moment, the pandemic has shown that there are two kinds of businesses in the world:

1) Those who know how to leverage digital

2) ... and those who don't.

The difference between the two is clear.

Brands that can sell their services and products, or communicate with their customers, online, have a better chance at keeping their head above water.

But how can you support your business with digital marketing during the pandemic?

If you don't know how to make the most of ...

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 06.07.2019

On vous l’a assez répété sur tous les tons : “Si vous avez une entreprise, vous devez impérativement être sur le net”. Si c’est vrai que les réseaux sociaux sont un atout pour développer votre entreprise, une question demeure... Dans quelle mesure devez-vous être présent et devez-vous l’être sur toutes les plateformes ?

C’est quoi votre problème ?

Comme tout chef d’entreprise qui se respecte, vous avez affublé votre beau site web de toutes les icônes de réseaux sociaux que vous avez pu trouver, de Facebook à Pinterest. Le problème, c’est que ces jolies icônes sont comme des mauvaises herbes su...

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 09.01.2019

No better time than now to make sure your website is up to date and includes some of the basics (and not). Whether it’s a new or old website, one that is under construction, here’s a small list of questions you should ask yourself about it.

Read more

Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies, Quantum By Community Manager on the 17.12.2018

Tout d’abord, LA grande question; en quoi consiste le métier de Community Manager ? Pour avoir une vue d’ensemble, nous vous partageons les réalités de ce métier haut en couleur !

SCOOP ! Un Community Manager ne se contente pas de siroter un café en pyjama et de traîner sur Internet toute la journée ! Eh bien, que nenni ! À notre humble avis, cela signifie littéralement gérer les communautés… en ligne. Mais en réalité, c’est plus complexe que ça. Il s’agit également de créer, de faire grandir et, bien entendu, comme son nom l’indique, de gérer la communauté en ligne d’une entreprise ou d’une...

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 26.11.2018

The online marketing world can overwhelm any beginner (or any other level of marketer for that matter...). There’s so much information out there, and even more sources to learn from. The main challenge one will encounter is how to choose among all these sources? Are they all reliable and up to date? Are they comprehensive enough? Which ones provide certifications that consider being well reputed?

Well, although there are dozens of (great!) sources we can recommend we gathered only 10 that we recommend (we don’t want to overwhelm you as well!). Whether you’re a beginner, intermediate or an adva...

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 22.06.2018

Your website is similar to one shop in a huge (like, really huge – internet size huge) shopping mall – it won’t be noticed just by being out there.

So you already invested in design, development and content, now let’s make sure that you have everything you need on it - from a marketing perspective.

Here’s our suggestion for your website’s marketing checklist:

Read more

Posted in Digital Marketing | General Guides & Tips, General Online Marketing Methods and Strategies By Chen Hindi on the 17.01.2018

Every January, we all (marketers) enjoy doing it - predict new exciting marketing methods that will emerge into our lives in the upcoming year. We decided to take a different approach this year and talk about “old” online marketing methods that existed in 1998 will still work in 2018.

Read more

Posted in Digital Marketing | General Guides & Tips, Facebook Advertising & Marketing: Top Tips & Guides, General Online Marketing Methods and Strategies By Chen Hindi on the 06.12.2017

De nos jours, la plupart des marques sont présentes sur les réseaux sociaux pour assurer leur visibilité en ligne. Qu’il s’agisse de Facebook, Instagram, Messenger, LinkedIn ou Twitter, lorsqu’un client potentiel interagit avec votre marque, il y a des choses à faire (et à ne pas faire) pour tirer parti de cet engagement. Les voici :

1. Soyez rapide. Vous connaissez ce sentiment d’agacement lorsque vous envoyez un message à un ami sur WhatsApp ou Messenger et qu’il ne répond pas dans l’heure, surtout s’il y a 2 coches bleues !? Les choses évoluent rapidement sur les plateformes et, à ce titre...

Read more

Posted in Digital Marketing | General Guides & Tips, General Online Marketing Methods and Strategies By Chen Hindi on the 22.04.2017

Another wonderful edition of the Brand Magic Summit by Mind Initiatives is behind us!

The Brand Magic Summit, in 25 words, is a big annual brand event, that gathers some of the sharpest international minds in the branding world and brings them all under one roof, in Mauritius!

Read more

Posted in General Online Marketing Methods and Strategies By Chen Hindi on the 13.05.2016

January last year, we published an article with recommendations for your 2015 marketing plan. The first recommendation was video marketing.

Since then it became a necessity rather than just a recommendation to include video in your marketing plan.

Read more